In Focus
Trading Up and Down Around the World
This BCG global survey on trading up and trading down finds that both trends are strong despite uncertain times. But there is considerable regional variation in the segments of consumers who are doing one or the other, the reasons they cite, the categories they choose, and the benefits they seek. Consumers in emerging markets are eager to trade up, whereas consumers in mature markets are focusing (but not stopping) their spending. The report provides a country-by-country perspective.
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Recent Publications
Winning Consumers Through the Downturn: 2009 BCG Global Report on Consumer Sentiment
As nervous consumers tighten their belts, they inadvertently tighten their stranglehold on the global economy.
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Planes, Trains, and Automobiles: Crossing Paths in European Travel
Europe’s travel sector is evolving rapidly.
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Consumer Goods
At a time when consumer markets are experiencing a massive wave of business innovation, all consumer companies face a basic strategic question: will they be among the few companies in their industry that are creating the future or will they be relegated to playing catch-up?
The Consumer practice is dedicated to ensuring that our clients are the ones creating the future. We help clients innovate, dissect their competitors, and accelerate their future.
We help clients ask the tough questions that enable them to generate promising new ideas. We also accelerate the process by which they test those ideas in the marketplace and ultimately make them work.
Projects cover the major forces driving consumer and retail businesses today, including globalization, electronic commerce, brand management, database marketing, value-chain deconstruction, and shareholder-value management. Our work also focuses on several segments such as media and entertainment, retail, travel and tourism.
