Impact & Expertise

Strategy Publications

  • The Python in the Garden

  • Philip Evans
  • May 2007
  • The second generation of the commercial Internet is about more than social networking for teens. Web 2.0, as it is commonly called, has the potential to strengthen competitive advantage while lowering costs, up-end entire industries, and even redefine some of the traditional rules of strategy. This Perspective defines the key principles of Web 2.0 and describes their implications for supply chain, enterprise collaboration, and the mobile telephony industry. It argues that incumbents are well positioned, but only if they act.
  • Read more on bcg.perspectives

Other Publications

  • Blown to Bits
  • MORE
  • Systems Advantage
  • MORE

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