Impact & Expertise

Strategy Publications

  • Signal Advantage

  • Martin Reeves, Stephen David, Mike Deimler, Wolfgang Thiel, Rob Trollinger
  • February 2010
  • Signal advantage—the ability to rapidly capture, interpret, and act upon signals gleaned from rich and dynamic data—is essential today, when key business variables are volatile and difficult to forecast. Companies must act quickly on the right signals to modulate their operations, reinvent business models, and even reshape the information landscapes of their industries. This Perspective discusses how companies that are acquiring signal advantage are rethinking their approach to information and shifting from knowing and optimizing to learning and adapting.
  • Read more on bcg.perspectives

Other Publications

  • The Python in the Garden
  • MORE
  • What Next? Where Next?
  • MORE

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