Impact & Expertise

Insurance Publications

  • Leveraging Consumer Insight in Insurance

  • Heiko Franken, Christopher Freese, Ian Frost, Jean-Christophe Gard, Kosuke Kato, Astrid Stange, Ulrich Stephan
  • February 2010
  • As a result of the crisis, the hallmarks of insurance—security and stability—are top of mind for many consumers. But translating these priorities into new demand and higher rates of retention requires a deep understanding of consumer behavior. To this end, BCG recently conducted a study of consumer perceptions about the insurance industry and its major brands. The study was based on a survey of more than 1,000 people in four markets: France, Germany, Japan, and the United States.
  • Read more on bcg.perspectives

Other Publications

  • Global Wealth 2010: Regaining Lost Ground
  • MORE
  • The Solvency II Challenge
  • MORE
All Insurance Publications
Recommend Print

BCG in the News

Our work and our people are regularly covered in publications around the world. More

Impact Stories

Find examples of projects BCG has conducted. more

BCG Background

BCG is a global management consulting firm and the world's leading advisor on business strategy. Learn More

Contact Us

Leave a message for the Insurance practice or submit a request for proposal. Go