Impact & Expertise

Insurance Publications

  • Leveraging Consumer Insight in Insurance

  • Heiko Franken, Christopher Freese, Ian Frost, Jean-Christophe Gard, Kosuke Kato, Astrid Stange, Ulrich Stephan
  • February 2010
  • As a result of the crisis, the hallmarks of insurance—security and stability—are top of mind for many consumers. But translating these priorities into new demand and higher rates of retention requires a deep understanding of consumer behavior. To this end, BCG recently conducted a study of consumer perceptions about the insurance industry and its major brands. The study was based on a survey of more than 1,000 people in four markets: France, Germany, Japan, and the United States.
  • Read more on bcg.perspectives

Other Publications

  • Change Before You Have To
  • MORE
  • Mining the Untapped Gold in SME Commercial Insurance

  • MORE

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