The current landscape is difficult to navigate—for both consumer products companies and retailers. The industry faces a plethora of challenges, including changes in consumer behavior, excess capacity, consolidation, complex sourcing, and margin pressure.
In such an environment, business leaders face a number of key questions:
How do we become the destination for heavy spenders in our category?
How can we truly understand our customers and serve them the best way possible?
How do we ensure the seamless experience across channels and formats that consumers are now demanding?
What strategies can we use to achieve growth in both developing and developed markets?
How do we take advantage of scale while still maintaining local market relevance?
How can we work with our supplier or retailer counterparts to reduce purchasing costs and achieve extraordinary category growth?
BCG's Consumer Products sector reaches across all major categories, from fast-moving consumer goods to durables. Our Retail sector covers all retailing formats, from brick-and-mortar to online, premium to discount, and big box to small box.
Each sector is supported by a team of topic experts who oversee a global network of professionals with experience in every functional area—mergers and acquisitions, procurement/cost of goods and services purchasing, lean manufacturing, store operations, branding, consumer insight, and more. This network allows us to draw on specific expertise at the global, regional, and local levels.
We partner with consumer products companies and retailers to address their most important strategic, operational, and organizational issues. Our focus on delivering lasting competitive advantage has helped our clients succeed in an increasingly challenging marketplace, thanks to our hands-on implementation and change-management capabilities. We design customized solutions in close collaboration with our clients, prioritizing initiatives that will bring the most value to consumers while minimizing the costs of implementation.
BCG’s experience on thousands of projects has earned us an unparalleled reputation for insight and impact in the industry. Our clients include more than half of the top consumer products players and retailers in the world.