Impact & Expertise

Publications

Marketing & Sales Publications

  • Focus
  • June, 2014
  • Travel Goes Mobile
  • Jason Guggenheim, Stephen Kremser, Pranay Jhunjhunwala, Tom McCaleb, Antonio Alvarez Garcia-Mon, Lee McCabe
  • The impact of mobile on the travel industry will be at least as far-reaching as that of the PC and the Internet. The marketplace is wide open now. To win, companies will need to understand their customers' mobile usage trends, tailor their marketing, and even adapt their operating models accordingly.

  • Read more on bcg.perspectives
  • Focus
  • June, 2014
  • The Five Faces of Online Education: What Students and Parents Want
  • Allison Bailey, Christine Barton, Katie Mullen
  • Students and parents share many attitudes about online education, but their needs have grown more varied and demanding than ever before. Institutions that fail to respond to these shifts risk losing relevance and overall market share. Those that adapt will tap into new sources of growth and innovation.
  • Read more on bcg.perspectives
  • Article
  • June, 2014
  • Pathways Conjoint: A New Approach to Pricing Mobile
  • Stefan Hoffmann, Pierre-Yves Jolivet, Maikel Wilms
  • Facing declining margins in voice and text, mobile operators must center plans around data and price them at optimal levels. While traditional approaches tend to set prices too low, a new BCG methodology results in more accurate pricing by identifying and factoring in how consumers really make purchasing decisions.

  • Read more on bcg.perspectives

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