Impact & Expertise

Publications

Marketing & Sales Publications

  • Focus
  • October, 2014
  • One Branding: Uniting the Employer, Corporate, and Product Experience
  • Antonella Mei-Pochtler, Rainer Strack, Wiebke Sokolowski, Christopher Kanitz, Manfred Dederl
  • Companies today must elevate employer branding to its rightful place among the other major pillars of corporate and product brand management. A tight linking of all the aspects of brand management ensures that companies leverage their most significant asset—employees—to create more powerful and relevant brands for today’s changing world. We call this new concept one branding.
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  • Article
  • October, 2014
  • Making More Money from Data: Five Pricing Secrets of B2B Information-Services Companies
  • Sushmita Banerjee, Jean-Manuel Izaret, Tim Nolan, John Pineda
  • Effective pricing is one of the best ways to grow organically, but few companies have a strategic approach. It can be an especially useful tool in industries in which discounting is popular.

  • Read more on bcg.perspectives
  • Focus
  • October, 2014
  • Winning in ASEAN: How Companies Are Preparing for Economic Integration
  • Vincent Chin, Michael Meyer, Evelyn Tan, Bernd Waltermann
  • Companies are remarkably bullish about how the economic integration of the member states of the Association of Southeast Asian Nations will affect their businesses, industries, and national economies. Regardless of whether governments act further to liberalize the flow of trade, labor, and capital, the private sector will continue to rapidly bind the region together.
  • Read more on bcg.perspectives

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