Impact & Expertise


Marketing & Sales Publications

  • Perspective
  • April, 2016
  • Creating the Diverse Organization: How to Thrive in a Complex World
  • Hans-Paul Bürkner, Jeffrey Chua, Andrew Dyer, Carol Liao
  • Real life is not simple, but complex and even messy. It’s the same with business. Avoid watchwords like focus, streamline, and lean. Your company will only prosper in the long-term if you develop a truly diverse organization—one with a wide variety of people, organizational structures, and business models.
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  • Article
  • April, 2016
  • Digital Disruption in the US Small-Business Insurance Market
  • Achim Schwetlick, Lucy Pilko, Miguel Ortiz, Nathalia Bellizia
  • Increasing numbers of small businesses run by tech-savvy millennials and Gen Xers are forcing providers to adopt fundamentally new market approaches—and fast. Here’s how carriers and agents can weather the digital disruption.
  • Read more on bcg.perspectives
  • Article
  • April, 2016
  • Five Selling Secrets of Today’s Digital B2B Leaders
  • Roger Premo, Phillip Andersen, John Wenstrup, Vikas Taneja
  • Working quietly over the past several years, “digital attackers” have been disrupting the sales cycle. B2B companies that adopt their selling techniques can gain a competitive advantage and fend off threats from competitors.
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