Impact & Expertise

Publications

Marketing & Sales Publications

  • Focus
  • May, 2016
  • Digital Technologies Raise the Stakes in Customer Service
  • Dag Fredrik Bjørnland, François Boulard, Nicolas Harlé, Yair Lehrer, Franck Luisada
  • Today's customer service pathways are particularly challenging: they involve many channels, platforms, devices, and points of interaction—which customers use in complex ways. To get customer service right, companies must manage all aspects of the increasingly digital customer relationship.
  • Read more on bcg.perspectives
  • Article
  • May, 2016
  • Medtech Key Account Management in the Age of Consolidation
  • Mills Schenck, Barry Rosenberg, Colm Foley, Nathan Kelley, Erik Gilbertson
  • Big, multihospital health care systems increasingly dominate the US market, and they are reshaping where and how vendor selection is made. Many medical-technology companies are not fully prepared for the changes taking place in purchasing dynamics. Companies that develop a top-quality KAM function will build a powerful advantage.
  • Read more on bcg.perspectives
  • Article
  • May, 2016
  • Innovating for Global Growth: Seven Takeaways from the 2016 European Strategy Leadership Summit
  • Nearly 100 senior executives convened in Venice for BCG’s seventh annual European Strategy Leadership Summit. This year, with companies facing an uncertain global economic environment and continuing digital disruption, the theme of the gathering was "Innovating for Growth: From Emerging to Mature Markets." Here are seven takeaways.
  • Read more on bcg.perspectives

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