Impact & Expertise

Publications

Marketing & Sales Publications

  • Article
  • June, 2015
  • A Tale of Two Chinese Consumers
  • Jeff Walters, Youchi Kuo
  • China has become a two-speed consumer market. The optimistic, “high-speed” market disproportionately consists of middle- to upper-middle-class and affluent households that are powering consumer spending. Low-speed households anticipate slow or no income growth over the next year.
  • Read more on bcg.perspectives
  • Article
  • June, 2015
  • Pricing Across Borders: How Smart Manufacturers Maximize Value
  • Just Schürmann, Amadeus Petzke, Frederik Böttcher, David Langkamp
  • Cross-border pricing has become a high-stakes game. Manufacturers can quickly find themselves being undercut or leaving revenue and profit on the table. Sophisticated companies build the knowledge, data, policies, and systems that enable them to maximize revenues and margins across their entire product and market portfolio.
  • Read more on bcg.perspectives
  • Article
  • June, 2015
  • In the Asset Productivity Age, Miners Can’t Neglect Commercial Excellence
  • Matthias Tauber, Martin Feth
  • Most miners aren’t extracting maximum value from their commercial operations. The reason? They tend to be driven by production rather than marketing.
  • Read more on bcg.perspectives

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