Impact & Expertise


Marketing & Sales Publications

  • Article
  • October, 2015
  • To Guarantee or Not to Guarantee: Life Insurers in Germany Face an Existential Question
  • Christopher Freese, Bartlomiej Maciaga, Liselotte Maichel, Miguel Ortiz
  • Traditional products are here to stay, so insurers need to improve profitability by trimming guarantees and radically reducing costs.
  • Read more on bcg.perspectives
  • Article
  • October, 2015
  • Bangladesh: The Surging Consumer Market Nobody Saw Coming
  • Zarif Munir, Olivier Muehlstein, Vivek Nauhbar
  • Bangladesh is fast emerging as one of the world’s most important—but least noticed—growth markets for consumer product companies. Each year, the South Asian nation is adding 2 million middle-class and affluent consumers who are highly optimistic about the future, value foreign brands, and are going digital.
  • Read more on bcg.perspectives
  • Article
  • October, 2015
  • When Social Responsibility Leads to Growth: The European Grocery Market
  • Marty Smits, Diederik Vismans, Stijn van Zon, Martin Wood
  • Responsible consumption (RC) brands—those that tout organic, natural, local, and fair-trade claims—are booming in Europe, and so-called A brands are losing out. But A brands can regain their leadership by combining accurate targeting with real credibility for their RC products.
  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

The Premier Thought-Leadership Resource

BCG.PerspectivesExplore the latest cutting-edge thinking on business and management issues.

BCG Offices

GlobeBCG has more than 80 offices around the world. Learn about our global presence. GO

BCG Background

BCG is a global management consulting firm and the world's leading advisor on business strategy. Learn More