Impact & Expertise

Publications

Marketing & Sales Publications

  • Focus
  • April, 2015
  • Capturing Retail Growth in Brazil's Rising Interior
  • Olavo Cunha, Rim Abida, Douglas Woods, Silvia Sonneveld, Heitor Carrera
  • BCG’s analysis shows a striking mismatch between the places where Brazil's leading retailers operate today and the sites of future demand growth. Moving into Brazil’s interior will present challenges, such as fragmented demand and high cost to serve. Here are five ways for companies to move strategically and profitably inland.
  • Read more on bcg.perspectives
  • Focus
  • April, 2015
  • Is It Mexico's Moment? Preparing for the Inevitable Consumer Boom
  • Joel Muniz, Laura Chias
  • With millions of households projected to join the middle class by 2020, the conditions are right in Mexico for a long-awaited boom in consumer spending—especially if government and business take the actions needed to boost economic growth. Companies should prepare now by rethinking their product, marketing, and distribution strategies.
  • Read more on bcg.perspectives
  • Article
  • April, 2015
  • The Changing Connected Consumer in India
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • As the number of connected consumers in India soars toward 550 million, big changes are taking place. The universe of users is becoming far more varied in terms of age, occupation, wealth, location, and digital sophistication. These consumers will approach the online experience with very different expectations, needs, priorities, and goals.
  • Read more on bcg.perspectives

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