Impact & Expertise

Publications

Marketing & Sales Publications

  • Article
  • June, 2015
  • Pricing Across Borders: How Smart Manufacturers Maximize Value
  • Just Schürmann, Amadeus Petzke, Frederik Böttcher, David Langkamp
  • Cross-border pricing has become a high-stakes game. Manufacturers can quickly find themselves being undercut or leaving revenue and profit on the table. Sophisticated companies build the knowledge, data, policies, and systems that enable them to maximize revenues and margins across their entire product and market portfolio.
  • Read more on bcg.perspectives
  • Article
  • June, 2015
  • In the Asset Productivity Age, Miners Can’t Neglect Commercial Excellence
  • Matthias Tauber, Martin Feth
  • Most miners aren’t extracting maximum value from their commercial operations. The reason? They tend to be driven by production rather than marketing.
  • Read more on bcg.perspectives
  • Perspective
  • June, 2015
  • Transformed by the Power of Pricing: A Journey of Enablement and Growth
  • Rich Hutchinson, Matthew Beckett, Rob Docters, Jean-Manuel Izaret, Ian Wachters
  • Pricing is the language of business and an exceptionally valuable source of competitive advantage for companies in all industries. Yet most companies underinvest in optimizing their pricing capabilities. This article follows Composite Company, an amalgamation based on real companies and business situations, through seven steps of a successful self-financing pricing-enablement journey.
  • Read more on bcg.perspectives

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