Impact & Expertise

Publications

Marketing & Sales Publications

  • Article
  • August, 2014
  • The New Rules For Designing Fixed-Mobile Bundles: Winning With Convergence
  • Wolfgang Bock, Alexander Dahlke, Tobias Schmitter
  • For integrated telcos, offers of convergence have long been tempting propositions with an elusive payoff. Traditional fixed-mobile bundles could be easily replicated and undersold by competitors, and the resulting price wars canceled out market share gains. But a new approach that emphasizes value over discounts finally allows telcos to reap the rewards.
  • Read more on bcg.perspectives
  • Article
  • July, 2014
  • Chinese Consumers: Increasingly Optimistic but Also Realistic
  • Jeff Walters, Youchi Kuo
  • As the economy stabilizes, Chinese consumers feel more optimistic, secure, and willing to spend. This improvement in sentiment is being driven primarily by middle-class and affluent  consumers in the country's small cities. Big-city consumers are still important but are managing their spending more carefully.
  • Read more on bcg.perspectives
  • Article
  • July, 2014
  • Bringing Big Data to Life: Four Opportunities for Insurers
  • Eric Brat, Paul Clark, Pranay Mehrotra, Astrid Stange, Céline Boyer-Chammard
  • Forward-thinking life insurers are using big data and advanced analytics to enhance business processes, increase market penetration, deepen customer relationships, and underwrite new risks. Over the long term, these approaches will open up important avenues for growth and innovation among companies willing to experiment now.

  • Read more on bcg.perspectives

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