Impact & Expertise

Publications

Marketing & Sales Publications

  • Focus
  • April, 2015
  • Operational Excellence in Retail Banking 2015: Creating Digital Banks with a Human Touch
  • Christophe Duthoit, Michael Grebe, Nicole Mönter, Brad Noakes, Ian Walsh
  • The world’s smartest retail banks are using the digital revolution as a path to both operational and client excellence. BCG’s fifth annual operational-excellence benchmarking reveals that these banks are gaining advantage by becoming “bionic,” blending digital innovation and technology with a human touch.
  • Read more on bcg.perspectives
  • Report
  • April, 2015
  • Revolution in the Driver’s Seat: The Road to Autonomous Vehicles
  • Xavier Mosquet, Thomas Dauner, Nikolaus Lang, Michael Rüßmann, Antonella Mei-Pochtler, Rakshita Agrawal, Florian Schmieg
  • It is no longer a question of if but when autonomous vehicles will hit the road: they will become available to consumers as soon as mid-2015. This revolutionary development will reset the agenda for automotive manufacturers, suppliers, new entrants from the tech sector, and regulators.
  • Read more on bcg.perspectives
  • Article
  • March, 2015
  • Signals Intelligence: Paid Search Reveals Audience Intent for Display Advertisers
  • Dominic Field, Neal Rich, Kristi Rogers, Samuel Cohen
  • One of the most powerful advanced techniques in digital adverting—the use of “audience signals” from paid search results—can reduce cost per action by 40 percent. Any advertiser with a paid search campaign already pays for these powerful audience signals—and no advertiser should pass them up.
  • Read more on bcg.perspectives

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