Impact & Expertise

Publications

Marketing & Sales Publications

  • Focus
  • February, 2014
  • Capturing a Share of China’s Consumer Health Market: From Insight to Action
  • Chun Wu, Magen Xia, Youchi Kuo, Carol Liao
  • China’s growing health and wellness market—which is expected to reach nearly $70 billion by 2020—presents an enormous opportunity for forward-looking companies. To better understand the challenges, BCG surveyed 2,600 Chinese consumers and discovered nine key insights that can help companies develop strategies for capitalizing on this expanding market.
  • Read more on bcg.perspectives
  • Focus
  • February, 2014
  • The Evolving Convenience-Store Consumer: Drivers of Brand Differentiation and Customer Choice
  • Tom Lutz, Dylan Bolden, Sandra Portela, Michael Gade
  • BCG’s third survey of convenience store shoppers reveals that consumer needs are changing at an accelerating pace, which presents many opportunities for those retailers that understand what matters most. Convenience store brands that deliver established differentiating attributes can capture as much as $1 million in additional revenues per store.

  • Read more on bcg.perspectives
  • Perspective
  • February, 2014
  • The Enabled Enterprise: How to Build the Capabilities for Sustainable Success
  • Andrew Dyer, Rich Hutchinson
  • In a fast-changing world, CEOs need to build or strengthen their companies’ capabilities to win, and they must do so in an enduring way. This means creating an enabled organization, where the right people are supported by the right organizational structure, processes, and tools.
  • Read more on bcg.perspectives

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