Publications

Marketing & Sales Publications

Focus
March, 2013
Traveling with Millennials
Christine Barton, Julia Haywood, Pranay Jhunjhunwala, Vikrant Bhatia
Although Millennials aren’t the core customers of airlines, hotels, and travel companies today, they will be in five to ten years, when they enter their peak period of earning, spending, and traveling. Forward-looking companies are already developing targeted strategies and tactics and determining how best to align their organizations.
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Article
March, 2013
Better Bundling in Technology, Media, and Telecom Markets: Four Simple Rules
Jean-Manuel Izaret, John Pineda
Applied to everything from fast food to cable TV, bundling offers businesses a tried-and-true way to cross-sell. TMT companies that follow four simple rules can avoid the most common pitfalls and take advantage of a valuable pricing strategy to increase market share.
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Focus
March, 2013
Indonesia’s Rising Middle-Class and Affluent Consumers: Asia’s Next Big Opportunity
Vaishali Rastogi, Eddy Tamboto, Dean Tong, Tunnee Sinburimsit
The universe of middle-class and affluent consumers in Indonesia is growing in size and purchasing power, creating a significant opportunity over the coming decade for both local operators and multinational corporations. To reach these consumers, companies will need clear insights into demographic trends and the underlying factors that drive purchases.
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