Impact & Expertise

Publications

Consumer & Retail Publications

  • Perspective
  • August, 2015
  • The Rocket Series: Eight Lessons to Secure Infinite Growth
  • Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
  • You can’t simply replicate the success of apostle brands like Apple or Amazon. Your company will have its own constraints, market conditions, challenges, and opportunities. But you can imagine a better future. Our eight rules provide a game plan for converting your customers into diehard followers and ardent advocates.
  • Read more on bcg.perspectives
  • Focus
  • July, 2015
  • How Retailers Can Improve Promotion Effectiveness: A Four-Part Approach to Generating Growth
  • Nicholas Goad, Jeff Robinson, Javier Anta Callersten, Andreas Malby, Jacob Opstrup
  • Brick-and-mortar retailers rely heavily on promotions, which can account for up to 45 percent of revenues. Yet companies often don’t know which promotions are working, or why. By implementing a four-part approach, retailers can improve promotion performance and increase their margins on promotions by 2 to 5 percentage points.
  • Read more on bcg.perspectives
  • Article
  • June, 2015
  • A Tale of Two Chinese Consumers
  • Jeff Walters, Youchi Kuo
  • China has become a two-speed consumer market. The optimistic, “high-speed” market disproportionately consists of middle- to upper-middle-class and affluent households that are powering consumer spending. Low-speed households anticipate slow or no income growth over the next year.
  • Read more on bcg.perspectives

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