Impact & Expertise

Publications

Consumer & Retail Publications

  • Focus
  • May, 2015
  • Winning at Omnichannel Pricing: Maximizing Growth While Protecting Margins
  • Nick Goad, Jean-Manuel Izaret, Guru Hariharan, Balaji Kuppuswamy
  • Retailers need to price for the benefit of their businesses and not be driven by the actions of others—whether brick-and-mortar, online, mobile, or omnichannel players. This means turning data into a pricing asset, deploying the right technology, and establishing clear organizational lines of pricing authority designed for an omnichannel world.
  • Read more on bcg.perspectives
  • Focus
  • April, 2015
  • Capturing Retail Growth in Brazil's Rising Interior
  • Olavo Cunha, Rim Abida, Douglas Woods, Silvia Sonneveld, Heitor Carrera
  • BCG’s analysis shows a striking mismatch between the places where Brazil's leading retailers operate today and the sites of future demand growth. Moving into Brazil’s interior will present challenges, such as fragmented demand and high cost to serve. Here are five ways for companies to move strategically and profitably inland.
  • Read more on bcg.perspectives
  • Focus
  • April, 2015
  • Is It Mexico's Moment? Preparing for the Inevitable Consumer Boom
  • Joel Muniz, Laura Chias
  • With millions of households projected to join the middle class by 2020, the conditions are right in Mexico for a long-awaited boom in consumer spending—especially if government and business take the actions needed to boost economic growth. Companies should prepare now by rethinking their product, marketing, and distribution strategies.
  • Read more on bcg.perspectives

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