Impact & Expertise

Publications

Consumer & Retail Publications

  • Focus
  • July, 2015
  • How Retailers Can Improve Promotion Effectiveness: A Four-Part Approach to Generating Growth
  • Nicholas Goad, Jeff Robinson, Javier Anta Callersten, Andreas Malby, Jacob Opstrup
  • Brick-and-mortar retailers rely heavily on promotions, which can account for up to 45 percent of revenues. Yet companies often don’t know which promotions are working, or why. By implementing a four-part approach, retailers can improve promotion performance and increase their margins on promotions by 2 to 5 percentage points.
  • Read more on bcg.perspectives
  • Article
  • June, 2015
  • A Tale of Two Chinese Consumers
  • Jeff Walters, Youchi Kuo
  • China has become a two-speed consumer market. The optimistic, “high-speed” market disproportionately consists of middle- to upper-middle-class and affluent households that are powering consumer spending. Low-speed households anticipate slow or no income growth over the next year.
  • Read more on bcg.perspectives
  • Article
  • June, 2015
  • Pricing Across Borders: How Smart Manufacturers Maximize Value
  • Just Schürmann, Amadeus Petzke, Frederik Böttcher, David Langkamp
  • Cross-border pricing has become a high-stakes game. Manufacturers can quickly find themselves being undercut or leaving revenue and profit on the table. Sophisticated companies build the knowledge, data, policies, and systems that enable them to maximize revenues and margins across their entire product and market portfolio.
  • Read more on bcg.perspectives

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