Impact & Expertise


Consumer & Retail Publications

  • Article
  • April, 2014
  • The Chinese Digital Consumer in a Multichannel World
  • Waldemar Jap, Jeff Walters, Youchi Kuo
  • Chinese consumers have more ways than ever to shop and interact with brands: mobile, weibo, online, and off. But their behaviors and motivations vary by channel. Here’s how to tap into the more than 730 million Internet users and more than 380 million online shoppers China will have by 2016.
  • Read more on bcg.perspectives
  • Article
  • March, 2014
  • Directing Digital Innovation at PepsiCo
  • Getting digital innovation right entails more than just collecting ideas across the organization and “letting a thousand flowers bloom.” It demands directing innovation efforts at the areas of greatest impact and business priority.
  • Read more on bcg.perspectives
  • Focus
  • March, 2014
  • Understanding Consumers in the “Many Africas”
  • Stefano Niavas, Lori Spivey, Mia von Koschitzky Kimani, Garett Chau
  • BCG polled 10,000 African consumers to determine their shopping behaviors, purchase intentions, and planned spending for more than 20 different product categories, ranging from appliances and automobiles to clothing and snack foods. The findings can provide critical insights for companies seeking to gain competitive advantage in these diverse markets.
  • Read more on bcg.perspectives

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