Impact & Expertise

Publications

Consumer & Retail Publications

  • Article
  • June, 2015
  • A Tale of Two Chinese Consumers
  • Jeff Walters, Youchi Kuo
  • China has become a two-speed consumer market. The optimistic, “high-speed” market disproportionately consists of middle- to upper-middle-class and affluent households that are powering consumer spending. Low-speed households anticipate slow or no income growth over the next year.
  • Read more on bcg.perspectives
  • Article
  • June, 2015
  • Pricing Across Borders: How Smart Manufacturers Maximize Value
  • Just Schürmann, Amadeus Petzke, Frederik Böttcher, David Langkamp
  • Cross-border pricing has become a high-stakes game. Manufacturers can quickly find themselves being undercut or leaving revenue and profit on the table. Sophisticated companies build the knowledge, data, policies, and systems that enable them to maximize revenues and margins across their entire product and market portfolio.
  • Read more on bcg.perspectives
  • Focus
  • May, 2015
  • Winning at Omnichannel Pricing: Maximizing Growth While Protecting Margins
  • Nick Goad, Jean-Manuel Izaret, Guru Hariharan, Balaji Kuppuswamy
  • Retailers need to price for the benefit of their businesses and not be driven by the actions of others—whether brick-and-mortar, online, mobile, or omnichannel players. This means turning data into a pricing asset, deploying the right technology, and establishing clear organizational lines of pricing authority designed for an omnichannel world.
  • Read more on bcg.perspectives

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