Impact & Expertise


Consumer & Retail Publications

  • Article
  • June, 2016
  • China’s Consumers Stay the (Slightly Slower) Course
  • Jeff Walters, Youchi Kuo
  • Despite the headlines, China’s consumers keep spending—especially the upper middle class, the young, and those employed in high-end services. China’s consumers also want to trade up, and there are opportunities for marketers to address emerging needs. BCG’s latest consumer-sentiment survey provides good news for companies that understand the shifts underway.
  • Read more on bcg.perspectives
  • Article
  • June, 2016
  • Bridging the Trust Gap: The Hidden Landmine in Big Data
  • John Rose, Frederik Lang, Alexander Lawrence
  • “Data misuse” represents a previously hidden obstacle to successfully unleashing the trillion-dollar opportunity of big data. Consumers’ reaction to data misuse can lead them to reduce their spending by about a third.
  • Read more on bcg.perspectives
  • Focus
  • June, 2016
  • Understanding the Evolving Cuban Consumer
  • Marguerite Fitzgerald, Jim Brennan, Russell Stokes
  • As Cuba liberalizes its economy, consumer goods companies see an opportunity in one of the world’s last untapped markets. A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers. Brand awareness is low and the retail environment is challenging, but Cuba will become more attractive over time.
  • Read more on bcg.perspectives

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