Impact & Expertise

Publications

Consumer & Retail Publications

  • Article
  • April, 2015
  • The Changing Connected Consumer in India
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • As the number of connected consumers in India soars toward 550 million, big changes are taking place. The universe of users is becoming far more varied in terms of age, occupation, wealth, location, and digital sophistication. These consumers will approach the online experience with very different expectations, needs, priorities, and goals.
  • Read more on bcg.perspectives
  • Article
  • April, 2015
  • Digital Disruption in India's Media Industry: Seizing the Opportunities
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • The average consumer in India spends three to five hours a day with media. Digital consumers already spend 35 percent of that time online.
  • Read more on bcg.perspectives
  • Article
  • March, 2015
  • Which Companies Drove U.S. CPG Growth in 2014?
  • Leslie Hinchcliffe, Dan Wald, Jeff Gell, Krishnakumar (KK) S. Davey
  • For many manufacturers of consumer packaged goods, 2014 was an elusive year for growth. Sluggishness, uncertainty, and concerns over jobs and wages dogged the domestic economy for much of the year. In tough circumstances, some companies outperformed while others lagged. What drove the leaders’ success?
  • Read more on bcg.perspectives

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