Impact & Expertise

Publications

Strategy Publications

  • Article
  • April, 2014
  • Going to Market in Developing Economies: Winning Big by Targeting Small
  • Samir Agrawal, Shiv Choudhury, Ghirish Pokardas, Vaishali Rastogi, Ravi Srivastava
  • Farsighted companies recognize that they can ride their next wave of growth by transforming their go-to-market activities. But rather than divide countries such as China and India into a few regions, they are slicing each one into thousands of segments to unlock local opportunities that would otherwise go unnoticed.

  • Read more on bcg.perspectives
  • Focus
  • April, 2014
  • Invest Wisely, Divest Strategically: Tapping the Power of Diversity to Raise Valuations
  • Jens Kengelbach, Hady Farag, Bernhard Schwetzler, Christin Rudolph
  • New research points to inefficiency in allocating capital among businesses as a major driver of diversified companies’ chronic undervaluation—the so-called conglomerate discount. Diversified companies can shrink the discount, or even turn it into a premium, through a role-based approach to managing businesses and the capital flows among them.
  • Read more on bcg.perspectives
  • Article
  • April, 2014
  • The Chinese Digital Consumer in a Multichannel World
  • Waldemar Jap, Jeff Walters, Youchi Kuo
  • Chinese consumers have more ways than ever to shop and interact with brands: mobile, weibo, online, and off. But their behaviors and motivations vary by channel. Here’s how to tap into the more than 730 million Internet users and more than 380 million online shoppers China will have by 2016.
  • Read more on bcg.perspectives

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