Impact & Expertise

Publications

Technology, Media & Telecommunications Publications

  • Article
  • March, 2015
  • The Infrastructure Needs of the Digital Economy
  • Wolfgang Bock, Navneet Vasishth, Maikel Wilms, Manaw Mohan
  • The continued expansion of Internet penetration and use, and the long-term growth of the digital economy, depend on infrastructure. A new report by the World Economic Forum and The Boston Consulting Group identifies the most important challenges facing development of a healthy digital infrastructure for the years 2020 and thereafter.
  • Read more on bcg.perspectives
  • Article
  • March, 2015
  • Signals Intelligence: Paid Search Reveals Audience Intent for Display Advertisers
  • Dominic Field, Neal Rich, Kristi Rogers, Samuel Cohen
  • One of the most powerful advanced techniques in digital adverting—the use of “audience signals” from paid search results—can reduce cost per action by 40 percent. Any advertiser with a paid search campaign already pays for these powerful audience signals—and no advertiser should pass them up.
  • Read more on bcg.perspectives
  • Report
  • February, 2015
  • Africa Blazes a Trail in Mobile Money: Time for Banks and Mobile Operators to Devise Strategies
  • Hans Kuipers, Michael Seeberg, Mikaël Michiels
  • By 2019, mobile money could be a $1.5 billion market in Sub-Saharan Africa, which has a large “unbanked” population. Here’s how banks and mobile operators should prepare.
  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

The Premier Thought-Leadership Resource

BCG.PerspectivesExplore the latest cutting-edge thinking on business and management issues. bcgperspectives.com

BCG Offices

GlobeBCG has more than 80 offices around the world. Learn about our global presence. GO

BCG Background

BCG is a global management consulting firm and the world's leading advisor on business strategy. Learn More