Impact & Expertise

Publications

Technology, Media & Telecommunications Publications

  • Article
  • April, 2014
  • Going to Market in Developing Economies: Winning Big by Targeting Small
  • Samir Agrawal, Shiv Choudhury, Ghirish Pokardas, Vaishali Rastogi, Ravi Srivastava
  • Farsighted companies recognize that they can ride their next wave of growth by transforming their go-to-market activities. But rather than divide countries such as China and India into a few regions, they are slicing each one into thousands of segments to unlock local opportunities that would otherwise go unnoticed.

  • Read more on bcg.perspectives
  • Article
  • April, 2014
  • Fulfilling the Promise of mHealth Through Business Model Innovation
  • Zhenya Lindgardt, Eugene Goh, Charles Hendren, Tommi Kainu, Dag Fredrik Bjørnland
  • Mobile health—the use of mobile apps and devices alongside medical data and clinical services--has the potential to revolutionize patient care. These mHealth solutions also have significant commercial potential, and stakeholders from a variety of industries can position themselves to tap that potential by developing well-designed, collaborative business models.
  • Read more on bcg.perspectives
  • Article
  • March, 2014
  • New Uses for Telcos’ Core Assets in a Digital World
  • Melanie Bockemühl, Helge Hofmeister
  • Telcos’ core assets afford them a substantial growth opportunity: the provision of digitally based support services to traditional, brick-and-mortar-based industries. To seize it, telcos must address consumers’ sensitivities regarding the use of their personal data and build the necessary organizational skills and capabilities.

  • Read more on bcg.perspectives

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