Impact & Expertise


Technology, Media & Telecommunications Publications

  • Article
  • September, 2014
  • Adding Data, Boosting Impact: Improving Engagement and Performance in Digital Display Advertising
  • Paul Zwillenberg, Dominic Field, Mark Kistulinec, Neal Rich, Kristi Rogers, Samuel Cohen
  • New research by The Boston Consulting Group shows that advertisers using advanced targeting techniques and tackling performance barriers can achieve a 32 percent improvement in cost per action (CPA) along with enhanced consumer engagement and campaign performance across all major metrics. Some advertisers improved CPA by more than 50 percent.

  • Read more on bcg.perspectives
  • Article
  • August, 2014
  • The New Rules For Designing Fixed-Mobile Bundles: Winning With Convergence
  • Wolfgang Bock, Alexander Dahlke, Tobias Schmitter
  • For integrated telcos, offers of convergence have long been tempting propositions with an elusive payoff. Traditional fixed-mobile bundles could be easily replicated and undersold by competitors, and the resulting price wars canceled out market share gains. But a new approach that emphasizes value over discounts finally allows telcos to reap the rewards.
  • Read more on bcg.perspectives
  • Article
  • July, 2014
  • 2014 BCG Local Dynamos: How Companies in Emerging Markets Are Winning at Home
  • Vincent Chin, David Michael
  • In emerging markets, homegrown companies are moving beyond advantages built on cheap labor to transform the constraints of those economies into profitable opportunities and become thriving commercial enterprises. To spotlight their secrets and successes, we have compiled a list of 50 of these local dynamos.
  • Read more on bcg.perspectives

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