Impact & Expertise

Publications

Technology, Media & Telecommunications Publications

  • Focus
  • April, 2015
  • Is It Mexico's Moment? Preparing for the Inevitable Consumer Boom
  • Joel Muniz, Laura Chias
  • With millions of households projected to join the middle class by 2020, the conditions are right in Mexico for a long-awaited boom in consumer spending—especially if government and business take the actions needed to boost economic growth. Companies should prepare now by rethinking their product, marketing, and distribution strategies.
  • Read more on bcg.perspectives
  • Article
  • April, 2015
  • The Changing Connected Consumer in India
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • As the number of connected consumers in India soars toward 550 million, big changes are taking place. The universe of users is becoming far more varied in terms of age, occupation, wealth, location, and digital sophistication. These consumers will approach the online experience with very different expectations, needs, priorities, and goals.
  • Read more on bcg.perspectives
  • Article
  • April, 2015
  • Digital Disruption in India's Media Industry: Seizing the Opportunities
  • Shweta Bajpai, Nimisha Jain, Kanchan Samtani
  • The average consumer in India spends three to five hours a day with media. Digital consumers already spend 35 percent of that time online.
  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

The Premier Thought-Leadership Resource

BCG.PerspectivesExplore the latest cutting-edge thinking on business and management issues. bcgperspectives.com

BCG Offices

GlobeBCG has more than 80 offices around the world. Learn about our global presence. GO

BCG Background

BCG is a global management consulting firm and the world's leading advisor on business strategy. Learn More